Influencers Conversation Indicates Social Media Maturation The year 2009 marked the beginning of social media experiments, while 2010 marked the maturation of these platforms. The collective conversation about “influencers” has shifted away from novice questions like “Should our organization be on Twitter and Facebook?” towards more strategic ones such as “Whom should I engage? How do […]
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Effectiveness of Integrated Communications Programs
Effectiveness of Integrated Communications Programs Introduction Communication is the process by which people and entities express their emotions and interpretations. Contact can be compared to the paste that holds a distribution network together. Contact’s role within the marketing channel poses a major theoretical and managerial problem. Marketing channel communication can act as a mechanism for communicating influential knowledge. There […]
Journalists Find Some News Releases Useful
Journalists find some news releases useful. According to a survey conducted by Oriella PR Network on 750 journalists, 75 per cent of journalists found well-targeted, high-quality news releases I am a total nutcase when surveys like this are conducted. Journalists find that the most useful press releases are those with good writing and relevant content. Really? Do […]
The Worst Phrase in PR
The Worst Phrase in PR: Why No Comment No comment is a phrase that I find to be incredibly damaging in PR. You could as easily say “guilty” because this is the way it is often used. No comment is legalistic, and it should not be part of the PR vocabulary. Newt Gingrich, the former speaker […]
The Problem with Citizen Journalism
The Problem with Citizen Journalism How can you get a journalist to become more passionate? Tell them that citizen reporting is going to make them lose their job. It’s a broad generalization but I’ve had at least one journalist tell me that “it’s just not journalism” every time I mention citizen journalism. Citizen journalism is a powerful tool in […]
Facebook for Public Relations
Facebook for Public Relations: Utilizing Facebook Is Facebook a good tool for PR? It’s one of the most requested posts by Journalist readers. It depends on how you define “PR”. I’m assuming that the majority of people want to know about using Facebook as a media relations. I will start with this. Facebook is a great tool to promote organizations, lead […]
The Five Ws and One H
The Secret to Complete News Stories Have you ever been captured by a great storyteller? Who can transport you into another world with words? What makes them stand out from the crowd? Why are their stories so compelling to you? When and where do you typically hear these stories? You may have learned about The Five Ws and One H if […]
Are Bloggers Journalists?
Bloggers And Journalist PRWeek and PRNewswire recently teamed up to conduct a study that found 52% of bloggers considered themselves journalists. Last time, about a third felt that way. Why are more bloggers calling themselves journalists today? It’s cool to call yourself a journalist. This is not the outcome of the study. It’s my guess. Both gather and present public information. Bloggers and journalists […]
S.M.A.R.T. When Setting PR Objectives
S.M.A.R.T. When Setting PR Objectives You must know what you are measuring before you can accurately measure the return on investment of your public relations program. You’ll find a common theme in many PR plans – they all have great-sounding objectives and goals, but on closer inspection, these are little more than guesses about program outcomes. If […]
How Outlines Enhance Speed and Quality
How Outlines Enhance Speed and Quality: The Outline Advantage Would you attempt to build your house without blueprints? Probably not; any attempt would likely lead to chaos and lack of cohesion. The same principle holds true when writing; just like blueprints provide an organized framework for construction purposes, an outline serves as the keystone of […]