Effectiveness of Integrated Communications Programs Introduction Communication is the process by which people and entities express their emotions and interpretations. Contact can be compared to the paste that holds a distribution network together. Contact’s role within the marketing channel poses a major theoretical and managerial problem. Marketing channel communication can act as a mechanism for communicating influential knowledge. There […]
Journalists Find Some News Releases Useful
Journalists find some news releases useful. According to a survey conducted by Oriella PR Network on 750 journalists, 75 per cent of journalists found well-targeted, high-quality news releases I am a total nutcase when surveys like this are conducted. Journalists find that the most useful press releases are those with good writing and relevant content. Really? Do […]
The Problem with Citizen Journalism
The Problem with Citizen Journalism How can you get a journalist to become more passionate? Tell them that citizen reporting is going to make them lose their job. It’s a broad generalization but I’ve had at least one journalist tell me that “it’s just not journalism” every time I mention citizen journalism. Citizen journalism is a powerful tool in […]
The Five Ws and One H
The Secret to Complete News Stories Have you ever been captured by a great storyteller? Who can transport you into another world with words? What makes them stand out from the crowd? Why are their stories so compelling to you? When and where do you typically hear these stories? You may have learned about The Five Ws and One H if […]
Are Bloggers Journalists?
Bloggers And Journalist PRWeek and PRNewswire recently teamed up to conduct a study that found 52% of bloggers considered themselves journalists. Last time, about a third felt that way. Why are more bloggers calling themselves journalists today? It’s cool to call yourself a journalist. This is not the outcome of the study. It’s my guess. Both gather and present public information. Bloggers and journalists […]
An Effective Content Strategy in 2020
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Write a Business Case Study
It is a long established fact reader will be distracted by the readable content of a page when looking.