Category: Strategy

Influencers Conversation Indicates Social Media Maturation

Influencers Conversation Indicates Social Media Maturation The year 2009 marked the beginning of social media experiments, while 2010 marked the maturation of these platforms. The collective conversation about “influencers” has shifted away from novice questions like “Should our organization be on Twitter and Facebook?” towards more strategic ones such as “Whom should I engage? How do […]

Effectiveness of Integrated Communications Programs

Effectiveness of Integrated Communications Programs Introduction Communication is the process by which people and entities express their emotions and interpretations. Contact can be compared to the paste that holds a distribution network together. Contact’s role within the marketing channel poses a major theoretical and managerial problem. Marketing channel communication can act as a mechanism for communicating influential knowledge. There […]

The Worst Phrase in PR

The Worst Phrase in PR: Why No Comment No comment is a phrase that I find to be incredibly damaging in PR. You could as easily say “guilty” because this is the way it is often used. No comment is legalistic, and it should not be part of the PR vocabulary. Newt Gingrich, the former speaker […]

Facebook for Public Relations

Facebook for Public Relations: Utilizing Facebook Is Facebook a good tool for PR? It’s one of the most requested posts by Journalist readers. It depends on how you define “PR”. I’m assuming that the majority of people want to know about using Facebook as a media relations. I will start with this. Facebook is a great tool to promote organizations, lead […]

The Five Ws and One H

The Secret to Complete News Stories Have you ever been captured by a great storyteller? Who can transport you into another world with words? What makes them stand out from the crowd? Why are their stories so compelling to you? When and where do you typically hear these stories? You may have learned about The Five Ws and One H if […]

How Outlines Enhance Speed and Quality

How Outlines Enhance Speed and Quality: The Outline Advantage Would you attempt to build your house without blueprints? Probably not; any attempt would likely lead to chaos and lack of cohesion. The same principle holds true when writing; just like blueprints provide an organized framework for construction purposes, an outline serves as the keystone of […]